How To Crack Abstract GD Topics.....................

hey guys
your reading this article is shows, that Ur preparing for GD now a days, and i'll say that you have chosen the right article to go through ...............................
See Friend Generally cracking the abstract topic is totally depends on the kind of attitude and knowledge your having, you might be thinking now that am i saying attitude!!!!!
yes i said attitude........ because most probably what happens in abstract topic that you relate it with positive or negative things you have faced or read so far, and that's what the moderator is looking for. and your knowledge helps you to combine the all old element (ur knowledge) and produce something new out of it, which can match with the topic in hand.
Suppose you've got a topic "Black Cat in black Room" how will you interpret it.......
1) Black cat can see you in dark room, but You cant See it.
2) Black cat is indication of bad omen and so is the dark room.
3) even You can Relate it with Black cat commandos.
Now once you have interpreted the topic so relate it with the Economy, business, Sports etc.
for example for 1st option you can say.....Due to globalization their is tremendous competition in each and every industry and this competition indicate the black cat who kept an eye on your every move even you might not realizing it, so to Get success in market one should have clear vision of future and clarity about the competition as done by dheerubhai amabani in cartel bear case. etc etc...
For option 2nd as in august 2008 America suffered from liquidity crisis (bad omen for world) but our indian politician doesn't given it much attention intially by saying that india is strongly insulated against these dark cloud of crisis and it wont affect india much, but at the end of the day India also suffered and indian government end up the fiscal year 2008-2009 with 6% deficit.

So you can see that its really easy to crack the abstract topic what you need to do is maximum utilization pf your F-----g brain.

Written by--------
Shushant dubey
SSIM

9th P Of Marketing

Ghanshyam can be seen all over the town in search of blood for his son who is in hospital. Just when doctors are all set to lose hope, Chhajju panwala enters and gives his blood. The boy recovers and Ghanshyam is eternally indebted to the panwala. So much so, he gives up his favourite brand of mint for whatever Chhajju recommends.

Perfetti Van Melle’s new Chlormint ad ends with a message against irrational Ghanshyam-like behaviour — it’s the consumer who needs to choose the brand he wants to experience and not the panwala. Unless, of course, he has saved your son’s life and you know of no other way to repay his debt.

What the ad recognises is how the panwala is capable of influencing consumer choice and improve sale of one brand over its rivals. The panwala, in a growing category of products, has become the 5th P of marketing after product, price, place and promotion.

Prianka Sihota, brand leader, McCann Ericsson India, the creative agency behind the ad, says the panwala community has always been at the centre of of the Perfetti business plan in the country. “The current campaign for Chlormint draws its essence from the insight that consumers often do not exercise their right to choice of purchase and under a retailer’s influence take whatever is given to them,” she says.

Fast-moving consumer goods companies ( FMCG) seem to have recognised the advantages the panwalas offer. Post the sachet revolution in India, the panwala has diversified his product range from pan and cigarettes to bottled water to shampoo sachets, potato wafers and other snack food items, aerated beverages, candies and at times even pens and condoms.

In a way, this has been driven by the ever-tightening regulations around the sale of tobacco. As a result, the panwala’s dependence on tobacco has come down sharply over the years. The panwalas aren’t complaining, though. One in New Delhi says he has made enough to run a fleet of taxis, another admits to dabbling in the markets.

The biggest advantage they offer to any marketing-led company is their spread across the country. Pan has been a national addiction for long and panwalas can be found in pucca as well as ramshackle structures in every nook and cranny of the country.

Industry estimates suggest there are 14 million panwalas currently in business. Little surprise then, ITC leveraged its network of panwalas to good effect when it diversified into candies and snack food.

FMCG companies say the USP of panwalas is their location. A panwala is not very difficult to spot, which makes him a convenient point of purchase for impulse-purchases right from candy and biscuits to beverages. “There is no denying that a panwala has a significant role to play in the sale of confectionery,” says Perfetti Van Melle India CEO Sameer Suneja.

“Indians spend a lot of time on roads, parking lots or public transport transits. Panwalas are usually located near these spots. Hence, they make for great sampling points where one can pick up smaller convenient snack packs or even buy water,” says Mudra Max President CD Mitra.

Brand specialist Harish Bijoor has another interesting take on the growing importance of the panwala in the marketing plans of FMCG companies. “A panwala sits atop a perch dispensing products.

That itself indicates that he is in a position to hand down some knowledge to his customers and because of the one-on-one interaction he has with a host of people, they listen to him. That’s his advantage over any modern retailer.”

There’s more. A growing number of FMCG companies now use the panwala network to test-market their products. There are some serious advantages that a panwala offers over modern retail stores. As a pan shop is small in size, products normally get a good display and better service since only small amounts are stored at these units.

The verdict is clear: Even as modern retail stores mushroom all over the country, the traditional panwala’s importance has not diminished in any way and he continues to re-invent himself.

“Marketing people need to work with what I call the ‘panwala paradigm’. Look at the spectrum of products he stocks right from grocery items to now even recharge coupons for your phone. Tomorrow, he could double as a bill collector or even an insurance agent,” says Bijoor.

Ignore the panwala at your own peril.

India Vs China (Correct Me If I'm Wrong)

India has already joined the club of Trillion Dollar Economy and the pace at which we Indians are developing our resources, Technology, Trade partners, In fact Economy as a whole, and of course Reputation among other top notch countries, the day is not far away when this planet will witness India as one of the strategic leaders in South east Asia . India was rising @ 9%, but due to this recession, growth has plummeted at 6.7% which is far-far better than, if you compare it with its other counterparts and European countries.

India can be regarded as a brawny but it never can be a herculean until unless china exist, may be you find it flimsier but china the third largest economy in the world with GDP of $4.2 bn (IMF Report), and growing almost in double digits, is going to be the hub of all trades, the day will come when china will start importing all the required recourses from Asian countries and then export it throughout the world, it will be a centralization of trade. Does u acquiesced with it??????

If yes then mind the Japan’s economy, yet it is second largest economy in the world, after Second World War they grown like anything, but what about today, their economy growth is negative, having negative population growth rate, Export is down by 15%, overall china is going to leave it behind within few years. China is an economy which is dependent on its industry, and omen are not so good for Chinese industry, most of the Chinese industry has been taboo in U.S (Toys, Pharmacy etc.) and other nations like India (Cement Industry), and as we know about vicious cycle………… so china won’t be a china down the line 15 years.

The day will come (by the 2025) when china will be on same track as Japan today, and that day whole world hunt for novel leader it can’t be anyone except the auspicious nation of youth INDIA.

After all Slow And Steady Wins The Race,,,,,,,,,,,isn’t it.

Shushant Dubey
SSIM, Hyderabad
09701530332