Monday, December 28, 2009

How to make a career out of one’s passion

As it is well said that “Nothing great in the world has been accomplished without passion.” In this era of 21ST century, take any well established name, and instantly one will come to know that what make them great in the eyes of world is Passion only, whether its star cricketer Sachin Tendulkar or Business icon Ratan Tata. Reason behind their success is very simple Passion + Dedication = A Successful Business, when people are ready to turn their passion into their profession they have greater chances to succeed because they are going to do what they literally like to do, they enjoy their work and that’s what gives them strength to excel in this competitive world. And turning your passion into a business gives you freedom to tailor your competitive approach to meet the needs, wants, and desire of your targeted market niche.
Borowing from Arindam Chaudhari to succeed in market one need one more Ps along with Passion and that is Positive Energy! These are the two most important aspects that differentiate us from being a diamond with a high carat value! All successful achievers always have these two most important characteristics within themselves. They are extremely passionate about what they do... Passion for the poor is what made Mother Teresa go on and on despite being from a foreign country and being stuck in a dirty city with unseen poverty all around. Such people are also always full of positive energy. They never see negativity in anything! You talk to them about anything and they have a positive attitude. Friends of Sabeer Bhatia say that even when he was nothing, he would always dream big. That’s the attitude which led him to create Hotmail! Thus, a human being’s success is determined by his outlook in life, which is in turn dependent on his passion and positive energy!
Passion, which is an intense feeling, can be leveraged into cash generation if you know what it takes to do it. The ongoing recession has taught many people to be highly discerning as to what knowledge and skills they have in stock that can be used to create economic value in a field they like best. They seek and pursue their passion. They exercise raw courage to go out of their comfort zone and do what they may have not done before to make a living, fully realizing that passion alone without action cannot deliver financial value.
People who have excelled in converting their passion into sales recognize the fact that passion has emotional dimension that should be managed lest it distorts the quality of one's thoughts and actions.
What do we really need to turn our passion into a business?
1. Ask yourself, "Is this something I really enjoy doing and can sustain, or am I just swept up in the latest craze?
2. If you think your passion or hobby still has potential as a business, try to find out if lots of other people are doing it - who or what the competition is. What is it about your offerings that are unique or hard to find? Is this something people really want?
3. Remember, the customer is king (or queen). Don't underestimate the power of customer service or how a lack of customer service can cost you sales.
4. Network with other hobbyists or dealers will give an added advantage in long run.
5. Have fun. Once you lose your passion or drive, what made you go into this in the first place, you're going to lose business.
Now I would like to end this write up with a famous saying “Waste no more time talking about great souls and how they should be. Become one yourself!"

Sunday, December 20, 2009

Unveiling The Secrets of Marketing

Today I am going to talk about Marketing, every entrepreneur’s favourite topic, if you’re well versed in marketing and know how to create value for the people and get into their mind; you’ll make as much profit as others can only dream about.

Being an MBA Graduate and management guru (for my batch mate) I have observed lot many friends of mine have a mind set of any quick fix instant technique to make sales. But marketing some stuff is all about knowing the people, understanding their psychology and it’s not instant at all.

So let me tell you the inner game of marketing the secret psychology of marketing. There are three mindset of marketing---

Scarcity Thinking –

Before joining the MBA, me and my friends were just figure out the ways, How to make millions of people giving us Rs. 5 each, it was just like a classified ads which says send us Rs 50 and we will send you back the secrets of earning quick money or earn 20,000 bucks every month by working at home. But why do people are going to pay you unless they don’t get value. So think about the ways to create value for the people first, give them value worth Rs 100 and then ask for Rs 10 in return and I can bet on this that you’ll get it for sure.


Learn to love the short end of stick –

Ever you have listen the fist trap of monkeys which is used in south Africa, what do the hunters do over there is putting a nut into tree hole which is just little bigger than the nut, and when monkey put its hand in tree hole it can feel the nut, it takes the nut in its fist, but will not be able to draw its hand out of that tree hole and that gives sufficient time to hunter to come to monkey and kill it. Monkey cost its life for a single nut and won’t let go the nut for saving its life. Human psychology is amazing, it’s scary and profound, and most of the marketer today does the same thing (As monkey in SA), wealth is all about a mindset and if you don’t have wealthy mind, you don’t believe in giving away money even for the sake of huge future profit, you won’t ever get it.

Don’t keep your best ideas secret –
In order to get money from the prospect, one need to give value to the prospect, and in order to give value throw away your best of ideas which you might consider your silver bullet, because until unless you won’t show them the value they can derive from your ideas, no one is going to pay, and once you give your best idea it will lead to positive word of mouth or say viral marketing. And it will build your reputation in the mind of customers, and that will lead you to the door of success.

Thursday, December 17, 2009

Sunitha Krishnan's fight against sex slavery

What do we people think when we listen the word "SEX", The first thing which comes into mind instantly is Pleasure, Fun, Natural and utmost important way of satisfaction and procreation etc...etc. It is true for most of us but for few of us its a word of fear and destruction.
Being a 27 year bachelor boy I admit that I have been in Brothel once and that was the first and last day of mine in brothel. I saw many Girls their all without no purpose and truly speaking a life, without life. I have seen with my naked eyes the abject poverty, harassment and pain these prostitute are suffering from, just for arranging their daily bread, and enlightening the one part of society which is mentally sick on the name of "SEX" and saving thousands of girls to be raped by these Human monsters.
If you really want to see the pain these girls are suffering from because of good civilians like you and me must watch this video...............


Sunitha Krishnan's fight against sex slavery | Video on TED.com