Unveiling The Secrets of Marketing

Today I am going to talk about Marketing, every entrepreneur’s favourite topic, if you’re well versed in marketing and know how to create value for the people and get into their mind; you’ll make as much profit as others can only dream about.

Being an MBA Graduate and management guru (for my batch mate) I have observed lot many friends of mine have a mind set of any quick fix instant technique to make sales. But marketing some stuff is all about knowing the people, understanding their psychology and it’s not instant at all.

So let me tell you the inner game of marketing the secret psychology of marketing. There are three mindset of marketing---

Scarcity Thinking –
Before joining the MBA, me and my friends were just figure out the ways, How to make millions of people giving us Rs. 5 each, it was just like a classified ads which says send us Rs 50 and we will send you back the secrets of earning quick money or earn 20,000 bucks every month by working at home. But why do people are going to pay you unless they don’t get value. So think about the ways to create value for the people first, give them value worth Rs 100 and then ask for Rs 10 in return and I can bet on this that you’ll get it for sure.


Learn to love the short end of stick –
Ever you have listen the fist trap of monkeys which is used in south Africa, what do the hunters do over there is putting a nut into tree hole which is just little bigger than the nut, and when monkey put its hand in tree hole it can feel the nut, it takes the nut in its fist, but will not be able to draw its hand out of that tree hole and that gives sufficient time to hunter to come to monkey and kill it. Monkey cost its life for a single nut and won’t let go the nut for saving its life. Human psychology is amazing, it’s scary and profound, and most of the marketer today does the same thing (As monkey in SA), wealth is all about a mindset and if you don’t have wealthy mind, you don’t believe in giving away money even for the sake of huge future profit, you won’t ever get it.

Don’t keep your best ideas secret –
In order to get money from the prospect, one need to give value to the prospect, and in order to give value throw away your best of ideas which you might consider your silver bullet, because until unless you won’t show them the value they can derive from your ideas, no one is going to pay, and once you give your best idea it will lead to positive word of mouth or say viral marketing. And it will build your reputation in the mind of customers, and that will lead you to the door of success.